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Resources / Promotional SMS Vs Transactional SMS

Understanding TRAI regulations for sending business SMS in India

Promotional SMS

Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.

Promotional messages are only delivered to non-DND numbers and opt-in numbers*

Promotional SMS can be sent only between 9am and 9pm

Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator

Transactional SMS

Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.

Transactional messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status

Transactional SMS are delivered 24x7 with no time restriction

Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.

Promotional SMS Rate

25000

18p/sms

Name Sender ID

4500/-INR

50000

16p/sms

Name Sender ID

8000/-INR

100000

14p/sms

Name Sender ID

14000/-INR

200000

12p/sms

Name Sender ID

24000/-INR

500000

11p/sms

Name Sender ID

55000/-INR

Transactional SMS Rate

25000

20p/sms

Name Sender ID

5000/-INR

50000

18p/sms

Name Sender ID

9000/-INR

100000

16p/sms

Name Sender ID

16000/-INR

200000

14p/sms

Name Sender ID

28000/-INR

500000

12p/sms

Name Sender ID

60000/-INR